Crises are sometimes also opportunities
At the moment, the most important thing for all of us, one way or another, is not to bury our heads in the sand and take advantage of the few opportunities that have arisen. We have converted the event platform we set up last year into a delivery service within a week. This required a special effort on the part of the employees, but without existing digital structures this project would not have been possible in the first place.
What does the story of Kurt tell us? Does blogging always lead to digital success? No. For us, a blog might be a good acquisition tool. For you it might not. Perhaps the blog will also fail in the story of Kurt. We do not know.
But even if it fails, Kurt does well to test other ideas, then he will soon achieve his first successes. In the best case, word of his success will get around. Manuel from the product development department would now like to learn more about the new approach. He is so enthusiastic about the results that from now on product ideas will be tested in addition to acquisition ideas. And because the positive developments have reached the head of sales, different price models will even be tested in the future.