Most companies are also aware that their website should be optimized for Google. In practice, this discipline is called "search engine optimization" or "SEO" for short. But what exactly SEO is and what measures must be considered and implemented to attract as many searchers as possible from Google to the website, many companies are still not aware.

Does this situation sounds familiar to you? The email inbox is overflowing with countless messages. Those messages are skimmed, prioritized and unimportant ones are immediately deleted, often including your newsletter.

How is it still possible for your marketing message to be read by your target group?

Here's why you should think about how your website is being used.

At the beginning, no one thinks much about the fact that texts as well as photos, which are published, are floating around on the internet and a lot of people have access to them. However, there are certain regulations that must be observed. The whole topic seems very complex at first glance. However, after a closer look at the copyright law, it quickly becomes clear that one's own works are protected by copyright.

The future of web design lies in free, interactive and animated compositions. We all know enough about static image and text elements, so the movement and interactivity of objects play an increasingly important role. Today we will look at the unlimited creativity, emotional storytelling and artistic freedom that come with it.

Your new website is just around the corner. If it weren't for one more little thing, preparing all the content for your new site. However, with the thought: "Write a few small texts.", the matter is not done. Preparing the content is very time consuming and needs to be well thought out. Because, if you don't do this, you will notice it latest with the visitor numbers of the new web page. So, take the time now, it will pay off - I promise.

"I'll send you a team invitation.", "Check out my cool background!", "You're still on mute!", "Why don't you turn on the camera so I can see you?", "Let's take a group photo. What do you think?", "Phrases that have probably accompanied many over the past few months. Sentences that we are perhaps also getting tired of. Tired of because: "Hey! We're having a meeting, everybody focus and put the cell phone away! Thanks!". Lack of control, too much distraction, not enough variety. Something I also got tired of after quite a few lock-down weeks. Hours of sitting, being bored in front of the camera. Talking for a short time, then silent for a long time, 90% of the time not even listening, but working on other things or even sleeping. After all, the goal would be: efficiency, diversity, and targeting. Here you can find out HOW!

Almost everyone has one, posts their experiences and gives away their hearts and likes every day: a Facebook or Instagram profile. But is social media also worthwhile as an advertising tool for companies?

Before the end of this year, half of all mobile search queries are expected to come from voice searches. And the trend is rising. Many companies are upgrading, want to continue to be found. Don't let the competition overtake you and learn now what to look out for.

If you've never heard of growth hacking, the current crisis may be a good time to look into it. At best, you as a company establish processes that allow your employees to test such growth hacks themselves. I would like to give you a brief explanation of the procedure using an example.