In today's digital era, more and more business relationships are taking place online. A presence in social media is therefore becoming increasingly important. Through your social media activities, you have the opportunity to convey an authentic and likeable presence. But how do you achieve this?

The key is an effective social media concept. In this blog post, we will show you what content your concept should have and how it is created.

We take a look at the impact of the new Swiss data protection law on the web: a little technology and a lot of organization.

Soon the lights will go out at Google Universal Analytics and we will be groping in the dark. It's not quite that dramatic. In this post we show you what the move from Google Universal Analytics to Google Analytics 4 means.

If you also use a password manager, a strong master password is the be-all and end-all for the security of your data. However, there is often a lot of confusion about what constitutes a strong password.  

Accessibility is an essential issue for people with disabilities. If basic points are not observed, you can only use the web application to a limited extent or not at all.

In the last few years, the importance of video marketing has increased abruptly. So much so that some online platforms have adjusted their algorithm, making video marketing an essential marketing tool. 

This is the 4th and therefore last part of our SEO article series. We will finally deal with the OffPage factors "Branding" and "Specific factors".

We have reached the 3rd part of our SEO article series. Here we deal with the topics OffPage factors «links» and «social signals».

The so-called off-page factors are optimizations that are mainly done outside your website, but have a connection to your website. 

We would like to invite you to get to know the two other SEO OnPage factors «Technology & User Experience» in more detail in our second part of the SEO article series.

Most companies are also aware that their website should be optimized for Google. In practice, this discipline is called "search engine optimization" or "SEO" for short. But what exactly SEO is and what measures must be considered and implemented to attract as many searchers as possible from Google to the website, many companies are still not aware.