Goodbye system fonts, hello web fonts: How typography works on the web today
«We perceive before we understand. Typography works like background music: You don't listen, but unconsciously it creates atmosphere.»
These words were once said by typography and design expert Erik Spiekermann in an interview with the digital business magazine t3n. How important the choice of the correct Webfont is and on which you should pay attention thereby, I will more exactly explain to you in the following Blog post.
Dominique-Claire Bruttel|Wednesday, 11. March 202011. March 2020
6 reasons why it's time for a relaunch of your website – and how to best approach it
Today a website is much more than «just» a digital business card. It can be a brand ambassador, sales tool, lead generator, communication medium and much more. It is therefore essential to ask yourself the following question before a relaunch: What do I want to achieve with my online presence and what purpose should it serve? Simply owning a website just because it's appropriate is definitely the wrong approach.
Nadja Stalder|Wednesday, 15. January 202015. January 2020
Growing your digital Experiences – The way to digital success
Are you currently thinking about digital solutions and how you can reach and win your customers via digital channels in the future?
It shouldn't surprise you that you're not alone.
Thursday, 21. November 201921. November 2019
10 things that convinced me of user-centered design
This summer I successfully completed the CAS «Usability and User Experience». In this training I was shown the importance and benefits of user-centered product development. Already in the blog post «Don't forget! This is what you should keep in mind when creating your new website», dedicated a chapter to user-centered design.
Thursday, 29. August 201929. August 2019
Don't forget. This is what you should keep in mind when creating your new website
The effort and work involved in creating a website is often underestimated. A web presence needs to be carefully planned and executed, in order to achieve an optimal result. What you should think of when starting your next web project is explained in this article.
Tuesday, 25. June 201925. June 2019
Social media for your company – what you should consider
More than half of the Swiss (4.4 million) use social media – and the trend is rising. This is an omnipresent topic that has become an integral part of almost every company. Companies that do without it feel more and more under pressure to jump on the social media train. In this article you will learn how to do this and what you should pay attention to.
Thursday, 2. May 2019 2. May 2019
SEO with Pimcore
You would also like to apply SEO on your Pimcore website and benefit from improved search results? No problem, read on.
Aaron Gerig|Monday, 1. April 2019 1. April 2019
Worldwebforum 2019
This year the WORLDWEBFORUM took place in Zurich in the middle of January. We informed ourselves for you about the latest trends. You can find out what we learned in the current blog post.
Thursday, 31. January 201931. January 2019
This is what Mr and Mrs Switzerland were looking for in 2018
It's time for a review of the past year – in keeping with our profession, we have taken a close look at the Google search queries of the Swiss.
Thursday, 27. December 201827. December 2018
Why is content marketing so important in the future and how can you use it for your business?
Digitisation will bring about profound changes over the next 10 years. For example, media consumption is changing dramatically. Since 2012, digital natives have had a lasting impact on consumer behavior around the world.
This also means that marketing is changing. In addition to traditional forms of advertising, companies should definitely consider another very effective new form of marketing: content marketing.
Goodbye system fonts, hello web fonts: How typography works on the web today
«We perceive before we understand. Typography works like background music: You don't listen, but unconsciously it creates atmosphere.»
These words were once said by typography and design expert Erik Spiekermann in an interview with the digital business magazine t3n. How important the choice of the correct Webfont is and on which you should pay attention thereby, I will more exactly explain to you in the following Blog post.
6 reasons why it's time for a relaunch of your website – and how to best approach it
Today a website is much more than «just» a digital business card. It can be a brand ambassador, sales tool, lead generator, communication medium and much more. It is therefore essential to ask yourself the following question before a relaunch: What do I want to achieve with my online presence and what purpose should it serve? Simply owning a website just because it's appropriate is definitely the wrong approach.
Growing your digital Experiences – The way to digital success
Are you currently thinking about digital solutions and how you can reach and win your customers via digital channels in the future?
It shouldn't surprise you that you're not alone.
10 things that convinced me of user-centered design
This summer I successfully completed the CAS «Usability and User Experience». In this training I was shown the importance and benefits of user-centered product development. Already in the blog post «Don't forget! This is what you should keep in mind when creating your new website», dedicated a chapter to user-centered design.
Don't forget. This is what you should keep in mind when creating your new website
The effort and work involved in creating a website is often underestimated. A web presence needs to be carefully planned and executed, in order to achieve an optimal result. What you should think of when starting your next web project is explained in this article.
Social media for your company – what you should consider
More than half of the Swiss (4.4 million) use social media – and the trend is rising. This is an omnipresent topic that has become an integral part of almost every company. Companies that do without it feel more and more under pressure to jump on the social media train. In this article you will learn how to do this and what you should pay attention to.
SEO with Pimcore
You would also like to apply SEO on your Pimcore website and benefit from improved search results? No problem, read on.
Worldwebforum 2019
This year the WORLDWEBFORUM took place in Zurich in the middle of January. We informed ourselves for you about the latest trends. You can find out what we learned in the current blog post.
This is what Mr and Mrs Switzerland were looking for in 2018
It's time for a review of the past year – in keeping with our profession, we have taken a close look at the Google search queries of the Swiss.
Why is content marketing so important in the future and how can you use it for your business?
Digitisation will bring about profound changes over the next 10 years. For example, media consumption is changing dramatically. Since 2012, digital natives have had a lasting impact on consumer behavior around the world.
This also means that marketing is changing. In addition to traditional forms of advertising, companies should definitely consider another very effective new form of marketing: content marketing.