The lights go out on Google Analytics
Soon the lights will go out at Google Universal Analytics and we will be groping in the dark. It's not quite that dramatic. In this post we show you what the move from Google Universal Analytics to Google Analytics 4 means.Roland Troxler |
Tuesday, 30. May 2023 30. May 2023
Secure passwords for you and your password manager
If you also use a password manager, a strong master password is the be-all and end-all for the security of your data. However, there is often a lot of confusion about what constitutes a strong password.Aaron Gerig |
Monday, 27. February 2023 27. February 2023
Let's go social media! With Sara Bachmann to success in social media
Almost everyone has one, posts their experiences and gives away their hearts and likes every day: a Facebook or Instagram profile. But is social media also worthwhile as an advertising tool for companies?Sara Bachmann |
Wednesday, 24. June 2020 24. June 2020
OK Google, what exactly is Voice Search?
Before the end of this year, half of all mobile search queries are expected to come from voice searches. And the trend is rising. Many companies are upgrading, want to continue to be found. Don't let the competition overtake you and learn now what to look out for.Anne Jaeger |
Monday, 25. May 2020 25. May 2020
Emerge stronger from the crisis thanks to Growth Hacking
If you've never heard of growth hacking, the current crisis may be a good time to look into it. At best, you as a company establish processes that allow your employees to test such growth hacks themselves. I would like to give you a brief explanation of the procedure using an example.
Monday, 20. April 2020 20. April 2020
6 reasons why it's time for a relaunch of your website – and how to best approach it
Today a website is much more than «just» a digital business card. It can be a brand ambassador, sales tool, lead generator, communication medium and much more. It is therefore essential to ask yourself the following question before a relaunch: What do I want to achieve with my online presence and what purpose should it serve? Simply owning a website just because it's appropriate is definitely the wrong approach.Nadja Stalder |
Wednesday, 15. January 2020 15. January 2020
10 things that convinced me of user-centered design
This summer I successfully completed the CAS «Usability and User Experience». In this training I was shown the importance and benefits of user-centered product development. Already in the blog post «Don't forget! This is what you should keep in mind when creating your new website», dedicated a chapter to user-centered design.
Thursday, 29. August 2019 29. August 2019
You want to make your website available offline?
More and more people are talking about progressive web apps that are revolutionizing the app market and may even make the apps we know superfluous. But what are PWAs? To answer this question, read on.Andreas Keiser |
Wednesday, 31. July 2019 31. July 2019